Otis Rubottom
words | stories | ideas

Dropbox Voice & Tone Guidelines

The Dropbox Voice & Tone was a foundational part of the brand, but the articulation of them, and their design, had grown stale. I audited our surfaces, partnered with key writing-focused teams, and refreshed the language to bring them up to date. Working with Brand Studio designers, we crafted a design system to articulate how the voice traits worked as part of a greater whole: The Dropbox Voice.

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Layout Cover.jpg
V+T pg. 1.png
V+T pg. 2.png
V+T pg. 3.png
V+T pg. 4.png
V+T pg. 5.png
V+T pg. 6.png
V+T pg. 7.png
V+T pg. 8.png
V+T pg. 9.png
V+T pg. 10.png
V+T pg. 11.png