Otis Rubottom
words | stories | ideas
Lean Pockets - Pinkies Up

Lean Pockets

Pinkies up! When Lean Pockets refreshed the brand with new packaging and flavors, we delivered the campaign to support it in broadcast, social, and dot com.

The concept "You Fancy," was born as an over the top reaction to offerings like pretzel crust and Vermont cheddar. We served up out-there banter inspired by the Broad City heroines. Think there’s nothing funny about cheesy, delicious microwave goodness? Think again.

Role: Creative Director