For two years, I worked with Stouffer’s to bring their campaigns to life across the social and digital landscape. When they relaunched their classic lasagna recipe to include simplified, wholesome ingredients, they needed to tell consumers about it an authentic way. To support the campaign, “It’s What’s On the Inside That Counts,” I helped created a range of digital and social content, anchored by three video spots.
Role: Creative Director + Writer
Did our food stylist work hard to make this lasagna beautiful? Yes. Yes she did.
To support the campaign in social, we created a range of posts highlighting the real ingredients used in the new recipe.