For the complete overhaul of the Swift website I wrote, or oversaw the writing of, a huge range of work: from brand voice copy to comprehensive case studies to executive bios to PR headlines. It required fresh approaches to storytelling and a willingness to refine messages to their distilled essence.
The result? A clean, modern and comprehensive update to the single most visible brand element for one of the industry’s leading agencies.
Role: Lead Creative + Sr. Writer
When you need to stand out, make sure your copy stakes a claim.