Otis Rubottom
words | stories | ideas



For the complete overhaul of the Swift website I wrote, or oversaw the writing of, a huge range of work: from brand voice copy to comprehensive case studies to executive bios to PR headlines. It required fresh approaches to storytelling and a willingness to refine messages to their distilled essence.

The result? A clean, modern and comprehensive update to the single most visible brand element for one of the industry’s leading agencies.

Role: Lead Creative + Sr. Writer