Otis Rubottom
words | stories | ideas

Buitoni

Born in Italy, but facing an increasingly crowded fresh pasta market, Buitoni needed to stand apart from its competition.

I oversaw the creation of content focused on the fresh ingredients and simple, elevated touch Buitoni brings to the table. The work spanned social channels, with a focus on Pinterest cards, all celebrating the accessible, aspirational Buitoni approach to dinnertime.

Role: Creative Director