Otis Rubottom
words | stories | ideas


NatureBridge has a powerful mission: Connect young people to the wonder and science of the natural world. I should know: I was fortunate enough to attend their programs as a high school student. So, when I had the chance to help them create the messaging for a major fundraising campaign it took me .02 seconds to say, “Hell yes!”.

The National Environmental Science Center in Yosemite is a pioneering effort in sustainable building design and youth environmental education. It’s expensive, and the effort to raise money to fund it was the organizations biggest to date. I helped craft the language, oversee the creative development and ensure the effort was aligned with NatureBridge’s overall voice and tone.